Consultancy




Strategy Development

  • Create, develop and implement robust marketing strategy and action plan to strengthen your current business
  • Develop winning new market entry strategy tailored for your business that maximize profitable growth
  • Increase your market reach and drive conversion

Consumer Insight

  • Review Existing Research Documents and define learning needs
  • Develop Hypothesis
  • Participate to Research Studies
  • Conduct Internal Work Sessions
  • Share Findings/ Consumer Research Documents with recommendations

Brand Proposition Development

  • Review Competitive Analysis
  • Integrate learnings from Consumer Research
  • Conduct/Facilitate Internal Workshops
  • Develop Consumer Target Profile
  • Develop Brand Positioning

Portfolio Management/Innovation

  • Review current product, package, and pricing plans
  • Review product assortment assumptions and competitive benchmarking
  • Run SKU optimization studies to maximize profitability
  • Provide suggestion on product, package, pricing
  • Develop short- mid term Innovation Pipeline
  • Support packaging design development and research workflow


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